News
Bluetooth CRM Specialist Petros Kondos Named Vice President Broadburst Technologies Inc.
October 26, 2009
Toronto, ON – Broadburst Technologies, a North American mobile media broadcast company, announced today that Bluetooth® customer relationship management (CRM) specialist Petros Kondos has been named the Company's new Vice President. Kondos specializes in alternate mobile media communication as seen from a customer relationship management context, and is the marketing brain behind the award winning Bluetooth CRM software developed by WCIT, a company he co-founded in South Africa.
"Kondos' experience and knowledge in the field of Bluetooth wireless communication is second to none," said William Kells, CEO, Broadburst Technologies Inc. "Our first introduction to Petros was during the World Mobile Congress in Barcelona, where he was a featured speaker. As one of the leaders in the use of Bluetooth in managing customer relationships, his experience strengthens Broadburst’s ability to offer unique mobile media solutions to its North American clients."
Under Kondo's leadership, WCIT has won a wide range of national and international awards for innovative retail communications for its clients. He led the development of WCIT's Bluetrace™ system, a proprietary software program that gathers powerful pedestrian logistical data from installed Bluetooth networks. This data driven CRM tool monitors such information as traffic count, dwell time, movement patterns, entry and departure times, and frequency of site visitation. The system also enables visitors to register their mobile phone along with personal information and interests to allow the location operator to send tailored greetings and offers to their phone each time they visit. Currently WCIT operates a Bluetooth network installed in 22 malls across South Africa that deliver approximately 40,000 mobile media messages per month and track the movement of 850,000 visitors within those locations.
"I'm looking forward to working with Broadburst to bring the experience I've gained introducing these dynamic Bluetooth-based applications in Europe, Australia and South Africa to the North American marketplace," said Kondos. "The use of Bluetooth as a powerful CRM tool is starting to gain momentum worldwide. In addition to the obvious applications to retail environments, we continue to see success in the deployment of Bluetooth Wireless Technology for multimedia content delivery, mobile couponing and other forms of consumer engagement."
Petros Kondos co-founded WCIT (Wireless Customer Interactive Technologies) in 2004, focusing mainly on providing Bluetooth location-based marketing systems. He graduated from the University of Pretoria and also attended the University of South Africa where he received his graduate certificate in CRM Methodology - with distinction. Kondos is regularly asked to speak on mobile marketing innovation and the rapidly growing digital mobile industry.
Broadburst Showcases Bluetooth Channel at Mobile Media World 09 in Toronto
September 14, 2009
Toronto, ON – Broadburst Technologies, a North American mobile media broadcasting company, announced today has been invited to showcase the Company’s Bluetooth® content delivery channel at Mobile Media World 09 September 14th and 15th in Toronto.
Mobile Media World 09 is one of the key anchor events of MOBILEINNOVATIONWEEK in Toronto September 12-16, 2009. Mobile Media World 09 features keynotes from the world's best mobile innovators, two days of intimate and interactive symposiums, over 30 mobile industry experts, brands and visionary speakers.
"Going mobile is the number one digital media platform in the world. No other communication medium in history has ever connected so many people and businesses so fast to create a trillion dollar global economy," states Michael J. O'Farrell, Founder of MOBILEINNOVATIONWEEK and Co-Chair Mobile Media World 09.
"Broadburst will be showcasing the use Bluetooth wireless technology as a mobile media delivery channel for marketers and retailers," said Bill Brooks, President Broadburst Technologies Inc. "Companies are looking for innovative ways of tapping into the growing mobile media channel, and Bluetooth is a dynamic way to target and engage consumers."
Mobile Media World 09 includes the first ever Mobile Marketing Day in Canada co-produced with the Mobile Marketing Association (mmaglobal.com ) on September 15, 2009. Sessions will be focused on discovering the opportunities for brands, agencies and vendors to capture a valuable go-to-market edge and definitely not to be missed for anyone looking to target mass market, high net worth mobile consumers.
For more information on Mobile Media World 09 visit mobilemediaworld.com
Broadburst to Attend Ad:Tech Digital Marketing Forum in San Francisco
April 20, 2009
Toronto, ON – Broadburst Mobile, a North American mobile media broadcasting company, announced today that the Company will be attending the 2009 ad:tech Digital Marketing Convention in San Francisco April 21st, 22nd, & 23rd.
"Broadburst's senior management will be present to identify new advancements in digital media technologies and explore potential partnerships to expand the scope and reach of its services," said William Kells, CEO Broadburst Mobile. "We will be meeting with a variety of digital media companies to discuss ways of integrating mobile marketing with their campaigns and technology platforms."
The annual ad:tech event (www.ad-tech.com/sf/ ) is a great forum for companies to meet industry representatives and to establish new business relationships. This year's attendees include: AT&T Interactive, FOX Networks, Google, MobileMarketer.com, Nokia, and Yahoo.
ad:tech will be held April 21st through the 23rd at the Moscone Center West in San Francisco.
Broadburst’s Toronto Network Part of Cadbury Campaign to Build Bikes for Ghana
April 16, 2009
Toronto, ON – Broadburst Mobile, a North American mobile media broadcasting company, announced today that confection-maker Cadbury is using the company's downtown Toronto mobile media network to promote its Bicycle Factory (www.theBicycleFactory.ca ) campaign to help buy 5,000 bicycles for people in Ghana, Africa.
The campaign, managed by Cossette, includes a 12-second Bluetooth broadcast message available for download by mobile phone users at 25 Broadburst mobile broadcast sites in downtown Toronto. The campaign also features national ads on Global Television, as well as several specialty channels including MuchMusic, Teletoon, Showcase and TVA and TQS in Quebec, and print runs in the Metro daily newspapers. Click here to view the promotional message that is available on Broadburst’s mobile network.
The Bicycle Factory™ promotion involves Canadian consumers by inviting them to participate online to help build bikes; by visiting the virtual bicycle-making factory, consumers may enter a Cadbury UPC code, each of which is equal to one bicycle part. For every 100 UPC codes entered by consumers, Cadbury will build one bicycle. The goal is to build up to 5,000 bicycles which will be delivered to Ghana by a team of Cadbury employees in October 2009.
Cadbury is working closely with international associations and local Cadbury partners on the ground in Africa to ensure effective distribution of the bicycles. In 2009, up to 5,000 bicycles will be sent to communities in Ghana, Africa where they will be used to help children get to school and therefore greatly improve access to education. Ghana is a member community of the Cadbury Cocoa Partnership, a ground breaking initiative developed to secure the economic, social and environmental sustainability of almost a million cocoa farmers and their communities.
©2009 Broadburst Technologies, Inc.