News
Broadburst Launches Mobile Media Zones at Gateway Newstands
May 15, 2008
Toronto, ON - Broadburst Technologies Inc., a North American mobile media company, is pleased to announce that it has signed a network partnership agreement with Richmond Hill-based Gateway Newstands. In the first phase of the partnership Broadburst will expand Gateway’s service offering at 40 of its Greater Toronto retail locations with the introduction of interactive mobile media zones. The mobile media zones will be installed at Gateway outlets in and along the Toronto transit system and throughout the PATH, the city’s 27-kilometre underground walkway. The Broadburst/Gateway network will act as a gateway for commuters to connect free of charge using their mobile phones to information about the services and offers in the world around them.
"Gateway locations are ideally situated to provide a mobile media experience that creates relevant, interactive, and engaging connections with individuals through their mobile phone," said William Kells, CEO, Broadburst Technologies Inc. "The Broadburst/Gateway mobile media zones will open up new channels of communication for organizations and businesses wishing to make one-to-one connections with their customers as they travel throughout the city."
"We believe people are demanding a greater experience from the places they are visiting, and the goods and services being provided," said Noah Aychental, Vice President Marketing and Promotion, Gateway Newstands. "Using Bluetooth wireless technology and creating a dynamic location-specific software interface we can offer a permission-based service that showcases the many services and offers available to our customers through our locations."
Broadburst Joins With Mirvish Theatres to Bring Bluetooth Marketing to Toronto’s Entertainment District
May 1, 2008
Toronto, ON - Broadburst Technologies Inc., a North American mobile media company, announced today that it has joined with Mirvish Theatres to bring Bluetooth® proximity marketing to Toronto’s entertainment district. The partnership between the two companies has lead to the installation of Broadburst’s mobile media access servers in two Mirvish operated theatres in Toronto: the Royal Alexandra and the Canon Theatre.
Located in downtown Toronto on King St. West, the Royal Alexandra is in the heart of Toronto's "Entertainment District", an area including the city's finest hotels and restaurants and such major attractions as Roy Thomson Hall, the CN Tower, SkyDome and the Metro Toronto Convention Centre. The Canon Theatre -- a beautifully restored 1920s vaudeville and motion picture palace -- is located on Yonge Street, just below Dundas, right across the street from the Eaton Centre.
"These two historic venues provide Broadburst with an opportunity to profile our Bluetooth proximity marketing systems both pre, and post performance, as well as during the intermissions of two very well-known hit shows – 'We Will Rock You' at the Canon and 'Dirty Dancing' at the Royal Alexandra," said Bill Brooks, President of Broadburst Technologies. "Working with the Mirvish Media and Production groups we hope to create some of the more innovative and compelling mobile content designed to add value and excitement to the overall theatre experience."
Broadburst Mobile Media Zone Launches at Canada's Second Largest Shopping Centre
April 8, 2008
Burnaby, BC - Broadburst Technologies Inc., a North American mobile media company, today announced the launch the Company's Bluetooth® Mobile Media Zone at Metropolis at Metrotown, Canada's second largest shopping centre located in Burnaby, BC.
The Bluetooth mobile media zone provides mall tenants, advertisers and marketers the ability to reach customers directly through their mobile phones while they are in the Shopping Centre's 1000-seat food court. The mall's Bluetooth access point is being specifically tailored to the shopping public at Metropolis in cooperation with Ivanhoe Cambridge, a Canadian-based global shopping centre owner and operator.
"Visitors to Metropolis at Metrotown can access the Bluetooth mobile media zone by activating their phone's Bluetooth and setting it to discoverable when they are in mall's main food court," said Broadburst President Bill Brooks. "This gives them access to a wide range of mall-specifc services, information and offers only available to them while they are in the mall."
"The new Bluetooth proximity marketing system gives companies the ability to create campaigns that offer customers a unique and interactive mobile experience specific to Metropolis at Metrotown while providing detailed statistics to measure the effectiveness of those campaigns.
"Additionally, the opportunity to send rich media such as ringtones, music videos, games, news, mobile coupons and numerous other interactive applications that are relevant and add value to shoppers while they are at Metropolis, is a very powerful tool for today's advertisers," he added.
©2008 Broadburst Technologies, Inc.